.Manly Bands is a direct-to-consumer homeowner of guys's bands. The business released in 2016 after John Ruggiero, the founder with his spouse Michelle, couldn't discover a suitable wedding celebration band.This is Ruggiero's second appeal on the podcast. In April 2021, our company discussed the firm's beginning, unique band materials, and also a lot more. Ever since, Manly Bands has actually acquired its own manufacturer. The making of bands from, claim, Jack Daniel's whiskey barrels or even Fender guitar strands makes engaging video recording, states Ruggiero, best for storytelling on social media and also elsewhere.The whole entire audio of our talk is actually ingrained listed below. The transcript is edited for length and also clarity.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My other half, Michelle, as well as I began an on the web ring firm knowned as Manly Bands in 2016 to resolve a concern of wedding bands for males. We were actually just wed. I possess large hands and couldn't find a band that I liked that was not overpriced. My choices were actually getting coming from a directory or possessing one thing customized.I ended up acquiring from a site. The band showed up in a standard mailer, without carton or customer support. It was a horrendous knowledge by today's ecommerce requirements.Our experts got married, moved to Fla, and also needed a task. We told ourselves, "Our company're both business people. Why do not our team develop our personal service?" Our company went over the sorts of troubles our company 'd found and exactly how to fix them. My band experience came up, and also our company opted to try to resolve it for various other guys.Our target when our company started was actually to spend rental fee. Our team believed making a married couple thousand bucks a month coming from this would be actually fantastic. Our experts considered it a way of living company, certainly not high-growth. It was actually merely Michelle as well as me in our garage making rings as well as delivering them bent on customers. Our experts had actually appealed something. Our information resonated with leads.Michelle and also I make an excellent staff. I think of ideas, and also she is actually the implementer. A great deal of our effectiveness visits her imaginative mind. She names the bands and also develops people. She links the rings to consumers. Describing a band solely as "eight-millimeter dark" failed to suffice.Our company made rings coming from distinct products, like Port Daniel's gun barrels or exclusive metallics. Your business removed. Since then, our company have actually grown substantially. Our experts currently have more than 55 individuals in the Manly Bands loved ones. Concerning one-half of those are actually ring craftsmens who do work in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you get a producer?Ruggiero: About a year and also a fifty percent ago. Our team had been their consumer for a long times, so we knew them effectively. Most of their service was actually retail, which didn't rate of interest our team-- going to mom-and-pop jewelry experts. They preserved their wholesale clients and trademark name. Our team obtained a number of their assets as well as carried over employees.Inducing a production staff has actually been just one of the greatest points our company have actually performed. It's been unbelievable to go out there and also see all of them create bands out of Fender guitar strands or even metal from an M1 Abrams container.Bandholz: How carries out internal manufacturing influence advertising?Ruggiero: It's been actually big. Taking a video camera to the opposite of the workplace as well as recording the team using turrets to reduce the metal poles or whiskey gun barrels in to rings produces awesome online video. Our team have our video camera team out there regularly. Our team make use of that footage on our social media as well as in our adds and also newsletters. Our company attempt to market that considering that the majority of firms in the men's band space do not manufacture. They go down ship or purchase coming from foreign and afterwards transport it out. However we want it to last a life time as well as be actually something individuals can take honor in.Our team've possessed a lot of effectiveness along with our military culture collection, where our team source one-of-a-kind military products. Our company have the M1 Garand rifle stock, the timber part, coming from War of the nations I. Viewing our team put that in the turret as well as reduced a piece out for a band is fascinating.Our marketing for those rings talks about the past, the soldiers, where the tool was actually made use of, as well as things like that. My spouse and also I examined filmmaking in college. Our team use our capabilities to inform as well as tell a story. For example, I lately received an email from a consumer that shared that his gramps made use of to steer M1 storage tanks. The consumer talented some of those rings to his grandpa, and they had pretty an emotional exchange. It's nice to aid customers get in touch with their past times as well as generate something purposeful.Bandholz: Where can people purchase a ring coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, as well. I perform Twitter as well as LinkedIn.